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Irregular Lives

PARTNER WITH IRREGULAR LIVES

Extraordinary stories. Meaningful partnerships.

Why now

An established audience. A major book launch. A new chapter for Irregular Lives.

The moment
With the publication of Made by the SAS, Tom’s latest book brings renewed attention to the extraordinary people, experiences and stories at the heart of the podcast.
The expansion
Irregular Lives is broadening its editorial scope, reaching beyond military experience to explore remarkable people from all walks of life.
The conversations
Stories and individuals featured in the book are being explored through podcast conversations, alongside newly recorded episodes and guests.
The partnership
An opportunity for commercial sponsors to become part of this next chapter, connecting their brand with established audiences, new content and growing cultural interest.

The audience

An established audience. A new chapter.

  • 127,919Views across six conversations
  • 23,000+Watch hours
  • 2,590Subscribers
  • 4.9 / 5Listener rating
  • 77%Aged 45+
  • 32%Watching on TV
  • 91%Male audience

View count and subscribers are the public figures from the channel, counted 27 October 2026. The listener rating is from Apple Podcasts. Audience composition is from YouTube Studio and is not publicly verifiable.

Where it reaches

Conversations that continue long after the recording ends.

Every episode has the potential to reach audiences across multiple platforms and formats.

Watch
Full-length video interviews on YouTube.
Listen
Long-form conversations on Spotify and podcast platforms.
Discover
Short-form stories, highlights and clips across social channels.
Explore
Further stories, guest features and editorial content through the podcast website.

How it works

Invest in extraordinary stories. Connect with an engaged audience.

  • Founding sponsor

    Own a place in the next chapter.

    A premium, long-term sponsorship offering prominent brand association, presenting credits and visibility across the Irregular Lives platform.

  • Series sponsor

    Support the conversations that matter.

    Sponsor a defined series of episodes, with agreed brand presence across video, audio and promotional content.

  • Episode sponsor

    Be part of a remarkable conversation.

    Sponsor an individual episode, with brand acknowledgement and agreed promotional placements.

Interested in working together?

We’d welcome a conversation.

From individual episodes to longer-term collaborations, we offer opportunities to support the conversations and connect with an engaged audience.

Email the teamWatch an episode first